Eight Habits of a Successful Small Business
Good marketing presents success to those who regularly show up. Think of a thriving business you admire – what's going on behind the scenes?...
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Blame it on the Algorithm?
Are these algorithms as mysterious as they seem? Can we really keep pace with their relentless changes?...
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Should I be using all social media platforms?
There is often a feeling of panic when you see your competitors posting on Twitter, Facebook, Instagram, TikTok, and YouTube. You’re not posting there; in fact, you don’t even have an Instagram...
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Facebook Pixel – What on earth is it?
It’s no secret that Facebook gives priority to content that has been produced by family and friends but where does that leave businesses? How can businesses get their content seen amongst the...
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Why might I need a marketing agency?
It is perfectly reasonable for sole traders, small businesses and start-ups to be frugal with their budgets. After all, the main objective is to either increase (or start making) profit, so each...
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The Rise & Fall of Instagram Numbers
How do people grow their Instagram following and benefit from that growth? Whether you’re an individual or a business, it’s easy to become slightly despondent when, despite your best efforts, the numbers...
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